A brief led by brand needs
Clarify the audience, use case, product goals and price positioning before selecting ingredients and format. Formula choices should serve the product's purpose.
02 / RESEARCH PLATFORM
Skincare Formulation
Bringing ingredients, sensory experience and positioning together.
Research focusFormulationTextureProduct development
A formula should fit everyday use.
A product's appeal goes beyond its ingredient list. Texture, the way it fits a routine and the compatibility of its packaging all matter. Visgeneer connects formulation research with skincare OEM/ODM needs, starting with the intended user and turning ideas into samples that a brand can discuss and compare.
Research focus
Texture and sensory experience
Bring spreadability, after-feel, freshness and application into sample feedback. Concrete comparisons help the brand and development team agree on the desired experience.
From formula to product
Consider stability, packaging compatibility, necessary tests and manufacturing conditions together. Testing and documentation are agreed according to the product category and target market.
Build a development brief around your product idea.
Cleansers, toners, serums, lotions and masks have different formulation and use requirements. Share a reference product and the experience you wish to keep or improve, or begin with the brand's positioning and intended users.
Define the need. Shape the development plan.
- 01
Set the product brief
Share the audience, category, goals, price positioning and markets.
- 02
Sample and refine
Compare texture, fragrance and after-feel using specific sample feedback.
- 03
Plan product development
Bring packaging, tests, documentation and production into the project plan.
Ingredient use, claims and testing must be confirmed against the actual formula, supporting evidence and requirements of the sales market.
Explore other research platforms
Back to innovationBring your brand idea into the formulation discussion.
Tell us what you want to create and the difference you want people to feel.